Marvel Studios reacquired the rights to the character after the mixed reception to the 2003 film Hulk, and writer Zak Penn began work on a loose sequel that would be much closer to the comics and the television series. Norton rewrote the script after he signed on to star, which clarified the film's new backstory. Leterrier redesigned Roth's character, called the Abomination in the comics, from the comics' reptilian humanoid into a monster with bony protrusions. Filming mostly took place in Toronto, Ontario in 2007, where the production attempted to be environmentally friendly.
The film outgrossed its predecessor, grossing over $260 million in worldwide box office, making it the lowest-grossing film in the Marvel Cinematic Universe. Norton was initially intended to again portray Bruce Banner in The Avengers and other future installments featuring the character, but after talks broke down, he was replaced by Mark Ruffalo, who has signed on to reprise the role in all future sequels. However, despite the positive reception towards Ruffalo's portrayal of the character in The Avengers, Marvel chose to put off a possible sequel until at least 2016.
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